Today we, the wife and I, had the opportunity to experience Crumbs Bakery. We were first exposed to the brand on the hit show "The Profit", a show that rescues and rebuilds failing businesses. Crumbs was established in 2003 in upper Manhattan and has since, expanded to malls and brick and mortars across the country.
First of all, the selection is pleasing to the eye. There are a wide variety of gourmet baked goods that invoke a combined feeling of home cooking merged with a specialty bakery feel. We were met at the door with cookie samples. A variety of tiny lace and shortbread cokies that were tasty and fresh. The shop was clean and inviting. Once at the counter, we encountered more samples of mini cupcakes. I had a devils food cake that was delicious and moist, and Anita (my wife) had a Dipping Dots Delight that was tasty, but a bit dry. We opted to purchase 2 of the larger cupcakes, a "Boston Cream" and "Squiggle" (a cupcake teetering on copyright infringement of the classic Hostess chocolate cupcake with the signature white squiggle).
The cake is a hefty size and price. Beyond the eye appeal and at approximately $4.49 each, the cupcakes left us a bit dry. The icings appear to over shine the heart of the cupcakes...which should be the actual cake. Each cake portion of the cupcakes were a bit dry on the outside, as if they were not fresh. For almost $5 each, you would hope that cupcakes were being prepared at least twice a day and that the whole place would permeate with the smell of baking. The boston cream filling of my cupcake was underwhelming against the extra sweetness of the icing, which appeared to have a soft chocalte mousse-like center and a solid chocolate outer coating. Anita's Squiggle cake was also dry, and the "white cream center" appeared to only be directly beneath the ganache icing
The transaction was quick and painless and the staff were pleasant. Overall, we did not feel that the specialty pricing matched the quality of the cupcakes that we purchased. We will most probably give them a second chance at a future date, but with smaller cakes the next time.